Degree in Advertising and Public Relations from the Complutense University and Master's Degree in Art Direction from the School of Visual Arts (New York)
I started my professional career at GCM (Cabinet of Marketing Consultants). Then I worked for HMC (Hospitality Marketing Concepts) and from there I went on to work for Xerox Spain as a sales rep in 1994.
In 1995 I became responsible for the color solutions demonstration center in the Madrid area. Thanks to a team of high professional and human level, results grew at a rate of 400%
compared to the previous year in color solutions.
In 1996 I was promoted to direct the Medium Volume Color Printing Business Unit (ODP BDM). During the years that I directed that unit, we always doubled in sales, at least, the growth of the market, placing Xerox
for the first time as a sales leader in color solutions in Spain.
Since 2006 I have been teaching the digital printing sector in several countries and in 5 languages. My clients include Xerox, Canon, Konica Minolta and HP. Training both its sales forces and its end customers to help them get the maximum return of their investments.